naming • branding • wayfinding • creative direction
Work-Order co-founded a new immersive music and art festival in Houston with Omar Afra.
Involved early in the naming process, I worked on the entire brand package: logo design, posters, social media, website, tease campaigns, way finding, screen programming for the first two years of the festival.
Creative directors: Keira Alexandra and Kiffer Keegan
Lead designers: Antoine Mauron and Archie Heaslip
“AN UNMISSABLE CELEBRATION OF CREATIVITY” — VICE
“Day for night is the future of music festivals” — Observer