Day For Night

naming • branding • wayfinding • creative direction


Work-Order co-founded a new immersive music and art festival in Houston with Omar Afra. Involved early in the naming process, I worked on the entire brand package: logo design, posters, social media, website, tease campaigns, way finding, screen programming for the first two years of the festival.

Agency: Work-Order
Creative directors: Keira Alexandra and Kiffer Keegan
Lead designers: Antoine Mauron and Archie Heaslip

2017

Lineup release

↑ The lineup release for 2017 just dropped

Day-for-night

2016

The logo
Day-for-night

2016

The party

“AN UNMISSABLE CELEBRATION OF CREATIVITY”
— VICE

Day-for-night Day-for-night

2016

Wild posting
Day-for-night Day-for-night Day-for-night

↑ Wayfinding: It is a major part of Day for Night – we have to educate people about where they are, and how to get around the campus ↓

Day-for-night Day-for-night

2016

Wayfinding
DFN Day-for-night

↑ Programming screens on site

2016

Screen design
DFN Day-for-night Day-for-night

↑ Giant site-specific art installations were activated across the 1.5 million square-foot
decommissioned post office headquarters in downtown Houston

2016

The party
Day-for-night

↑ Branding & wayfinding

2016

Wayfinding
Day-for-night

2016

Indoor stage
Day-for-night

2016

Merchandising

“Day for night is the future of music festivals”
— Observer


DAY FOR NIGHT 2015 ↘

Day-for-night Day-for-night Day-for-night Day-for-night

2015

Tease campaign
Day-for-night Day-for-night

2015

Poster sketches

↓ PRESS
EYE ON DESIGN
CONSEQUENCE OF SOUND
RYOT
CREATORS